Visual Literacy Standards published by ACRL
January 4, 2012 Leave a comment
We are pleased to announce publication of the new Visual Literacy Competency Standards for Higher Education (pdf) by the Association of College & Research Libraries (ACRL).
The Visual Literacy Standards include:
- an introduction to and definition of visual literacy
- a brief discussion of visual literacy and higher education
- a brief discussion of visual literacy and information literacy
- suggestions for implementing the Standards
- key sources and bibliography
- 7 standards, 24 performance indicators, and 90 learning outcomes
The Visual Literacy Standards provide, for the first time, a common framework for visual literacy learning in higher education. The learning outcomes included in the Standards provide new opportunities for visual literacy teaching and assessment, and support efforts to develop measurable improvements in student visual literacy.
The Standards were developed over a period of 19 months, informed by current literature, shaped by input from multiple communities and organizations, reviewed by individuals from over 50 institutions, and approved by 3 ACRL committees and the ACRL Board of Directors. For a history of the Standards development process, please see the Standards project blog.
The Visual Literacy Competency Standards for Higher Education are a project of the ACRL Image Resources Interest Group, and were authored by the Visual Literacy Task Force – Denise Hattwig (chair), Joanna Burgess, Kaila Bussert, and Ann Medaille.

Standard Seven – use ethically
March 29, 2011 by Denise Hattwig Leave a comment
Please comment on Standard Seven. Thanks!
Standard Seven
The visually literate student understands many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and accesses and uses visual materials ethically.
Performance Indicators:
1. The visually literate student understands many of the ethical, legal, social, and economic issues surrounding images and visual media.
Learning Outcomes:
a. Develops familiarity with intellectual property, copyright, and fair use as they apply to image content
b. Develops familiarity with how licenses prescribe appropriate image use
c. Recognizes own intellectual property rights as image creators
d. Identifies issues of privacy, ethics, and safety involved with using and sharing personally created images
e. Explores issues surrounding image censorship
2. The visually literate student follows ethical and legal best practices when accessing, using, and creating images
Learning Outcomes:
a. Identifies institutional (e.g., museums, educational institutions) policies on access to image resources, and follows legal and ethical best practices
b. Tracks copyright and use restrictions when images are reproduced, altered, converted to different formats, or disseminated to new contexts
c. States rights and attribution information when disseminating personally created images
3. The visually literate student acknowledges image creators and sources in projects and presentations.
Learning Outcomes:
a. Gives attribution to image creators and sources, and clearly posts credit statements
b. Cites images by selecting and consistently using an appropriate documentation style
Filed under questions for open comment, standards